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  • Larry Mabena
  • April 11, 2020

5 Benefits Of Visual Content

    Social noise, data overflow, boisterous ads! All these come to mind as businesses of today constantly seek better ways of overcoming them in order to reach and connect to their audiences. Statistics show that visual content is more effective than other forms of content. Posting great content on a website or any other platform is a good idea but it is of no use if no one will take time to view it. Visual content can take the form of photos, videos, custom graphics, memes, infographics, illustrations etc.

    On this brief article I will share just five reasons why visual content will benefit your brand online. There are many other benefits of visual content but I chose these five to share with you today..

    1.) Enhanced Brand Image.

    Your brand is very important, so how it is presented on the digital space is very important. Properly produced, appealing visual content would bring alive your brand online and poor visuals on the other hand will negatively affect your brand. Marketers define a brand as a name, symbol or design that identifies a company or organisation. Clean properly designed visual content effectively communicates your message and positively influences how your brand is perceived.

    Branding is all of the ways you establish an image of your company in the eyes of your customers

    shopify.com

    2.) Visuals can easily go viral.

    • Visuals are easily sharable across platforms, thereby increasing the reach of your marketing campaign or message. This means that you can reach the audience of your audience.

    Posts with visual imagery receive 87% more interaction on social media, and 35% more reshares

    Social Media Examiner

    3. Visuals boost visibility and engagement.

      • OpenView Marketing Lab reports that company Facebook pages who post status updates with visuals in the form of videos and photo albums create up to 180 percent stronger engagement.

      • Tom More from Slidely mentioned how studies show how our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually.

      The average person gets distracted in 8 seconds, though some may get distracted in just 2.8 seconds.

      medium.com

      Content is therefore effectively communicated if it is digestible and retainable by your audience.

      4. Visuals contribute to UX and SEO.

      Whether you are already running a website or yet to build one, you cant afford to ignore UX and SEO. User Experience (UX) involves your site visitor's subjective feelings while navigating your website. SEO involves the ranking status that search engines attach to your website. Good visuals contribute to positive user experience (UX). User experience in turn affects the search engine rankings of a website.

      User experience is a vital ranking factor that helps determine which website appears higher in internet search results

      ManeuverUp Marketing

      5.Visuals can condense and simplify complex content

      Visual content like animation explainer videos and infographics do a good job in condensing information and simplifying complex concepts and presenting them in an eye catching manner.

      Graphs, charts and maps for example can easily visualise the impact of a disease over a geographical area to a group of health practioners and the public in a few slides compared to tons spreadsheets and thick volumes of textual reports.

      Conclusion

      Clean, properly designed visual content is a powerful tool to achieve your objectives of engagement, excitement, creating awareness etc. If you are thinking of developing visual contect for any of your platforms, get in touch and we can discuss your project

    About the author

    Larry Mabena

    Larry Mabena

    Larry Mabena is an experienced, multiskilled ICT Consultant, focusing on solutions that range from web development and design, data analysis and visualisation, digital branding to other allied solutions.He holds a BSc Hons in Informatics from the National University of Science and Technology in Bulawayo,Zimbabwe and has a passion for Geographic Information Systems and other geospatial technologies.

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