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  • Amos Mpofu
  • May 8, 2020

    Social media and the entire digital space has become vital for most organisations now more than ever because of the restrictions caused by the global pandemic.The church is not exempted from this crisis as its key functions of evangelism, soulwinning and discipleship need to continue despite the existing restrictions on church gatherings. Our guest author on this post brings up 10 quick questions that would assist Christian Leaders interrogate the effectiveness of their use of social media as a ministry platform .

    Social Media and Today's Church

    The master commended the manager because he had acted shrewdly [astute, sharp-witted, sharp, intelligent, clever, alert]. For the sons of this age are more shrewd in dealing with their own kind than are the sons of light

    The Bible (Luke 16:8)

    The Covid-19 pandemic has to a large extent exposed the lack of preparedness of the body of Christ to continue functioning when everyone is in their various abodes without meeting in one place. The route that screams for attention is the social media space. The “world” has long bolted and is using the various existent social media platforms to great effect albeit to the disadvantage of the church, and the demand is for the church to arise and enter into the “wolves den”. The alternative is frightening. At the end of the lockdowns, congregants may have been “ministered to” and converted by those who are in their face” all day every day bombarding them with various “messages”.

    Below are some quick questions that Christian leaders need to be asking themselves today:

    1. As a leader, do you have a strong online presence?

    Not just an account that you check once in a while, but a real active presence.

    2. Do your congregants have online presence?

    Are you aware of your congregant’s online persona, which platforms are they active on?

    3. Are you and your congregants connected online?

    This goes beyond WhatsApp groups. Do they follow you, do you follow them, do you engage?

    4. Which platforms are you on?

    WhatsApp 1.6+billion users, Facebook 2.5+ billion, Twitter 330+ million, YouTube 2+billion users a month, Instagram 1+ billion users a month…

    5. How often do you post?

    Do your congregants respond to your posts?

    6. Do you measure your engagement, reach, follows, likes, shares stats?

    It would be key to actively seek to understand the impact by watching key performance statistics with the view to improve.

    7. Do you share your desire for your congregants to know and understand why they must also engage online?

    The world has changed and if the church remains focused on buildings, the building may remain closed for a while as more and more people are being reached and ministered to via the virtual church. So reaching the existing base is vital.

    8. Do you watch what your congregants post, watch, like, follow to get an understanding of their needs as well as how to minister to them effectively?
    9. Do you still engage at the usual time slots (Sunday services, midweek prayer meetings etc)?

    Consistency is key, maintain the usual routine otherwise people backslide. Post messages, prayer items, encouragements, reminders, collect offerings, tithes keep the work going…

    10.Have you decided to be active on social media?

    Your church members are already active on numerous platforms, so should you as a leader

    Summing Up

    The Covid-19 restrictions present challenges and opportunities for enhanced engagement and interaction among believers and leaders which are applicable during and post Covid-19. The question is, will you remain relevant? As surely as the norm of yesterday is gone, the future and it’s new normal is here. Choose to survive in the guaranteed changed world of tomorrow by adopting one of the most powerful tools available to this generation, social media!
    May God bless you

    To the weak I became weak, to win the weak. I have become all things to all men, so that by all possible means I might save some of them.

    The Bible (1 Corinthians 9:22)

    About the author

    Amos Mpofu

    Amos Mpofu

    Amos Mpofu is an experienced academic and a techprenuer. He is passionate about information systems and the use of ICTs to provide solutions for all organisation types.He holds a Masters Degree in Banking, a Masters Degree in Information Systems and is a currently studying towards his PHD. He is also a Pastor at Harvest House International Church School of Ministry in Bulawayo Zimbabwe where he is based.

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